Anil Batra.com
I am leading Search and Analytics Practice at POP. Prior to joining POP, I was Chief Analytics Officer and Director at Ascentium (ZeroDash1). My other employers include ZAAZ (Wunderman company) and Revenue Science, leader in Behavioral Targeting. I have worked with several fortune 500 companies including Microsoft, ESPN, Dow Jones, Starbucks, TMobile.
I hold a B. Tech in Electronics from India, MS Engineering from USA and an MBA from University of Washington, Seattle.

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• CPC CPM Comparison Calculator
• CPM Calculator
• Cost Per Engaged Visit - Right way to calculate your CPC
• Simple ROI Calculator

Twitter Tool

• Google Analytics URL Builder for Twitter
• Clop.in - URL Shortner for Twitter, Social Media and other Campaigns

Research

• Typical Bounce Rates for your Industry

My Blog - Web Analysis, Behavioral Targeting and Online Advertising