About Me

Anil Batra’s Digital Marketing, Digital Analytics and Web Site Optimization (A/B and Multivariate Testing) blog. I am a Digital Marketing Consultant with deep expertise in Digital Analytics. My past employers include: POP, Ascentium (Bellevue), ZeroDash1, ZAAZ (Seattle) and Audience Science. I have worked with several Fortune 500 companies including Microsoft, Dow Jones, Starbucks and T-Mobile. I am also on the Board of Web Analytics Association (WAA). I have educated and trained several Digital Marketing and Analytics folks in past 9 years of teaching at UBC and University of Washington and speaking engagements at various conferences as well as my blog.


  • 2009 VP of Search & Analytics, POP, Seattle, WA
  • 2007 – 2009 Head of Analytics, ASCENTIUM, Seattle, WA
  • 2005 – 2007 Senior Manager, Analytics and Business Intelligence ZAAZ (WUNDERMAN), Seattle, WA
  • 2001- 2005 Group Manager, REVENUE SCIENCE, INC. (formerly digimine) Bellevue, WA
  • 1998- 2001 Senior Consultant, MERIDIAN TECHNOLOGY RENTON, WA
  • 1995-2001 Senior Application Specialist, POWERCERV MEMPHIS, TN
  • 1995-1995 Database Manager and Reporting Specialist, IT CORPORATION KNOXVILLE, TN


  • Master of Business Administration, Entrepreneurship & Marketing, June 2005 University of Washington SEATTLE, WA
    Graduated with a G.P.A of 3.6, Dean’s List – 2004
  • Master of Science, Environmental Engineering, Aug 1995 University of Tennessee KNOXVILLE, TN
    Graduated with a G.P.A of 3.8, Dean’s List 1994; Received Graduate Assistantship.
  • Bachelors of Technology, Electronics and Communication Engineering. G.B.P.U.A. & T. University PANTNAGAR, INDIA
    Graduated with honors with a G.P.A of 4.4/5.0