About Me

Anil Batra’s Web Analytics Consulting, Behavioral Targeting, Web Site Optimization (A/B and Multivariate Testing) & Social Media blog. I am a Web Analytics and Online Advertising Consultant based in Seattle. I am VP of Business Consulting at iJento, Multichannel Analytics Company. My past employers include, POP, Ascentium (Bellevue), ZeroDash1, ZAAZ (Seattle) and Audience Science. I have worked with several fortune 500 companies. I am also on the Board of Web Analytics Association (WAA).

Resume

• 2009 VP of Search & Analytics, POP, Seattle, WA
• 2007 – 2009 Chief Analytics Officer, ASCENTIUM, Seattle, WA
• 2005 – 2007 Senior Manager, Analytics and Business Intelligence ZAAZ (WUNDERMAN), Seattle, WA
• 2001- 2005 Group Manager, REVENUE SCIENCE, INC. (formerly digimine) Bellevue, WA
• 1998- 2001 Senior Consultant, MERIDIAN TECHNOLOGY RENTON, WA
• 1995-2001 Senior Application Specialist, POWERCERV MEMPHIS, TN
• 1995-1995 Database Manager and Reporting Specialist, IT CORPORATION KNOXVILLE, TN

Education

• Master of Business Administration, Entrepreneurship & Marketing, June 2005 University of Washington SEATTLE, WA
  Graduated with a G.P.A of 3.6, Dean’s List – 2004
• Master of Science, Environmental Engineering, Aug 1995 University of Tennessee KNOXVILLE, TN
  Graduated with a G.P.A of 3.8, Dean’s List 1994; Received Graduate Assistantship.
• Bachelors of Technology, Electronics and Communication Engineering. G.B.P.U.A. & T. University PANTNAGAR, INDIA
  Graduated with honors with a G.P.A of 4.4/5.0